Category Management

Jacobs Marketing offers an industry award winning team of category management professionals who possess the right combination of knowledge, skills, customer expertise, and personal characteristics to lead these important processes.

Planogram Process (Assortment)

• Transitions
• Revisions
• Add/Delete Lists
• AAP
• ProSpace
• Assortment Clusters
• POG Clusters
• Annual Target CBM Project
• Target Comp Shop System

Reporting & Logistics (Sales & Inventory analysis)

• Weekly Reporting:
• Weekly Recap
• New Item Tracking
• Instocks
• Promotional Tracking



• Monthly Reporting:
• Ranking Report
• Nielsen Market Share



• Scorecard (MTD & YTD info):
• Category Trends
• Subcategory trends
• Promotional Activity
• Competitive Activity
• Brand Trends
• POG/Asst/New Items
• Logistics Analysis
• Consumer Analysis



• High Vol/Low Vol Analysis
  
• Intocks
  
• Ad Hoc

Promotional Planning (Ad, TPC & Sales Plans)

• Seasonal TPC Analysis
• Seasonal Ad Analysis
• Seasonal Planning
• Competitive Analysis

Strategic Planning (Long Range Goals & Objectives)

• Industry Insights
• Consumer Insights
• 3-5 year planning
• Incorporation of Target's Strategies

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