Differentiation
Jacobs Marketing clearly recognizes the value and importance of providing "best in class" information services for our vendors and retailers. Our mission is simple: It is to be the "go to" solution provider for leading edge business analysis, consumer insights, and the development of effective business plans.
Much of our success is due to the fact that we have "experts in their field" mentality. This includes expertise in the retailer process, financials, assortment and planograms, as well as, retailer data and industry analysis such as Nielson. These same experts develop winning business solutions for both our vendors and retailers.
Additionally, our very effective team and alliances allow Jacobs Marketing to play a leadership role in supporting the category management process with key retailers and provides a competitive point of difference for our vendors' brands. This important expertise enables us to support our vendors' surge requirements for category and space management projects in an expedient and cost efficient manner.
