We are more than a conduit into Target.

We are an ally, an advocate, and a part of your team.

Jacobs Analytics
Conquering the Matterhorn
Serious inventory issues for cold remedy brand

During the 2018-2019 cold & flu season, the cold remedy brand had chain-wide out of stocks during peak sales periods and was continually behind on replenishment. 

 

Critical sales were lost for a highly impulsive & competitive category.

"How can we leverage detailed POS data to influence Target’s inventory decisions and improve out of stock issues?"  
Looking at 3 years of data, the Jacobs analytics team revealed 3 distinct peaks in the cold and flu season.
Target agreed to increase inventory commitments at the beginning of the cold and flu season to capture those critical peak sales periods. 
Results
  • $500,000 increase in cost shipments.

  • Brand sales have outperformed competitors by 7.7% and are outperforming their own sales at other retailers.

  • Out of stocks are at 1.5%, compared to 8.7% the prior year.

  • Improved market share by .54%

  • While we can't technically measure it, we believe fewer sniffles!

Meet us.
Become a
fierce friend

Join our team of brands doing over $1 billion in sales at Target. Connect with us today!

Tell Us About Yourself 

© 2020 Jacobs

Phone: 612.315.4700 | Address: 45 S 7th St. Ste. 2100 Minneapolis, MN 55402