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Duke Cannon
The Need
Architects of a household name.

Duke Cannon was a pioneer in the burgeoning Men’s Grooming category with a powerful brand story that was definitely connecting with consumers. They launched at Target with 5 items in a handful of stores and were primed to grow from there. In order to activate and become an even bigger player in the premium Men’s Grooming space, they partnered with us, as we believed full-force in their vision to launch a full line of men’s grooming products and connect with Guests through their breath and depth.

Action

Together, we developed an approach to flawlessly tackle the everyday execution and build a growth plan for the future at Target. By taking an innovative approach to product development, packaging solutions, promotional plans, and by managing the inventory strategy for Duke Cannon, they have now expanded 20 times in only 3 years.

 

Today, our friends at Duke Cannon have launched over 50 SKUs and continue to be a leader in premium Men’s products across hair, beard, skin, fragrance, deodorant, body wash, and shave.

"In my opinion, Jacobs has always distinguished itself by offering clients the rare mix of strategic, category-level advice and detailed understanding of how best to work with Target’s merchant and supply chain teams. The Jacobs team has been a great partner for us in this way and has saved us a ton of markdown expense through smart negotiation."
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