• Dan Phan - Digital Advisor

Target Tests New Concepts in Minneapolis Store

When you walk inside this Target store in northeast Minneapolis, you’ll immediately see the differences.

Guests greeted with a seasonal theme that looks more like a department store display than a mass merchandiser.

In this store, Target has taken all the different enhancements from multiple stores across the country into a single store. LED lights have replaced the fluorescent lights, making the store appear brighter and the walls are no longer gray, giving it a modern look.

You will also notice more mannequins and high-end shelving, as well as upgrades in the grocery department. One of the biggest changes is the former space known as Guest Services – it’s now “Order Pickup,” where guests can come in and grab everything they have already ordered online.

Digital & omnichannel upgrades are present in the Furniture area – items that are only available on Target’s website are now on display in stores. You can really see what that bed might look like actually set up and really envision it in your own home. You can then find the item on the iPad next to it, and send a link to your phone via text.

Goodbye to “Target Cafe” and hello “Freshii,” offering healthy salads, bowls and fresh juices.

The northeast Minneapolis store is a place to test concepts, so you will not necessarily see these upgrades in other Targets anytime soon.

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