• Jacobs Marketing Communications

Creating promotions with Nature Made products at Target to Support Women's Health

Our friends at Nature Made focus on Women’s Health during October (Breast Cancer Awareness Month). This year, Nature Made partnered with the National Breast Cancer Foundation to support breast cancer awareness and women’s health and combine it with a marketing promotion program at Target. With the purchase of select Nature Made items at Target, up to $75,000 will be donated to NBCF.

The Better Half Dash is a charity race that takes the better half of several NASCAR couples and puts them behind the wheel of Bandolero cars for a race at Charlotte Motor Speedway on the frontstretch quarter-mile oval. The race, organized by MRO, helps to raise money for MRO, Speedway Children’s Charities (SCC) and various charities chosen by the drivers. Nature Made also sponsored Katelyn Sweet, Kyle Larson’s girlfriend, and she ended up taking first! Even little Owen, Katelyn and Kyle’s boy, wore a Nature Made Kids First fire suit. Sweet is the reigning runner-up in the event after an exciting inaugural race last year.

Kyle and Katelyn both signed autographs at a local Super Target where their respective race cars were also on display. Members from the Jacobs Marketing team were present at the event on October 6th to cheer on drivers! We are very excited and proud for our partners at Nature Made and the sales promotion at Target benefiting the National Breast Cancer Foundation.

To wrap up the weekend, Nature Made had Kyle’s car on Sunday during the Xfinity Series. He led the race the entire time, but ended up taking 4th.

For more information, visit www.go2mro.com/betterhalfdash

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