• Jacobs Marketing Communications

Unlock powerful guest data with IBM Shopper Insights

Jacobs Marketing + IBM Shopper Insights data strengthen merchandising strategies

As one of the top companies using the IBM® Shopper Insights program, Jacobs Marketing helps retail partners gain a better understanding of guest behavior and act on this insight to improve pricing, promotional and assortment activities. It delivers a common view of the most important asset—shopper insights—to strengthen marketing and merchandising strategies of retailers and their partners.

IBM Shopper Insights helps to:

  • Add value throughout the business planning process to inform corporate strategy, marketing plans and merchandising initiatives.

  • Understand consumer behavior to answer critical business questions using intuitive dashboards that pinpoint shopper insights.

  • Improve collaboration with vendor partners to design better shopper-specific solutions.

Jacobs Marketing has a fully dedicated team with a defined process for Shopper Insights projects that has proven results in increasing SKU count, distribution, promotions, and strengthening your partnership with Target. What makes this program unique is that Shopper Insights data contains both POS transaction data and identified guest data. With access to many levels of guest behavior data blended with the art of retail strategy, vendors have a unique opportunity to grow their business with Target.

A view into the guest's basket

Shopper Insights can tell you exactly what is in the guest's basket. Here's what can be shown from basket level data:

  • Affinity and co-purchase

  • Number of Trips

  • Number of Units

  • Sales $

  • Sales $ per Trip

  • Sales $ per Unit

  • Units per Trip

  • Event comparison

  • New Item Introductions

  • Promotional Lifts

Learn how Jacobs Marketing can strengthen your business using Shopper Insights - reach out to us today!

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