Behind the Scenes at Target's Local Shop "Made in MN"
A great part of working at Jacobs is all of the exciting initiatives we get to participate in with Target and vendors. Jacobs was selected by the Target Localization team to bring to life Target’s first ever Local Shop. There's much to be excited about at the newly remodeled Target flagship store on Nicollet Mall in downtown Minneapolis! With additions of a liquor store, an updated grocery area focusing on the urban guest, new Starbucks, modern fixtures and design, and an online pickup area, it is also the test site for a new concept at Target called, Made in MN. The assortment includes handcrafted goods from 11 businesses from Minneapolis and St. Paul, available for a limited time exclusively at the Nicollet Mall location.
It’s part of Target’s initiative to “support to local communities and offer guests unique and compelling products,” according to Target PR team member Kristy Welker. The made-in-Minnesota section features goods by local businesses in the maker scene, including wood-covered notebooks and phone cases with Minnesota state emblems from Woodchuck USA, prints and cards by fashion illustrator Cait Courneya, and a range of Minnesota-themed printed tees, baseball tees, and ballcaps from Sota Clothing. Other makers include Byrd & Belle (wool felt and leather phone and tablet cases), Mill City Fineries (men’s neckwear), North Made Company (Minnesota-themed t-shirts and other branded products), North Mallow Marshmallows, Peace Coffee, Maddy & Maize (gourmet popcorn), Printerette Press (greeting cards), and Da Bomb Bath Fizzers (bath bombs).
Products range from apparel, accessories, grocery, stationery, soft home and hard home. Price points are almost all under $40 and the program will run through September 3rd. This is part of the overall downtown store remodel and will receive substantial publicity as part of the overall store Grand Opening later in August.
What is Next?
This is a proof-of-concept, but the intention was to test it with the intent of rolling this out in other locations and creating an endcap version to live in additional stores. As we learn more about the future of this program and other Localization opportunities, we will be sure to share what we can once programs become public.
Huge thanks to Jacobs Business Analyst, Amy Williams, for her support of this initiative, along with a handful of other Jacobs team members who have contributed along the way!