• Jacobs Communications

Sustainability in Retail is Here to Stay

During a recent visit to the Mall of America, the Jacobs team took note how sustainability efforts are showing up in the retail experience. Millennials and Gen Z demand that brands are transparent and are more likely to buy from brands that align with their beliefs about the environment. Take a look at how retailers showcase what they are doing in sustainability:


Partnering with Pur Project to plant 10,000 trees


Bring in used Kiehl’s packaging for points that lead to discounts


Shampoo bars with specific callouts to reduce waste

Solid toothpaste and mouthwash tabs


Everlane pop-up store with ethically made basics and limited time collections

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