• Jacobs Communications

Building your Target.com business: it's time to move fast

With consumers moving online in reaction to coronavirus restrictions, brands need to learn how to improve their e-commerce businesses quickly. With virtually all US states imposing restrictions on store visits and, even in some states and cities, limiting in-store purchases to only the essentials, it is clear that the impact on retail is already significant. Emerging evidence points to a significant shift, as customers scale back their shopping in stores and instead go online. "What we’ve learned in the past is that when shoppers try online shopping, they rarely go back. In fact, Kantar research believes that the eCommerce adoption curve may have jumped ahead some 5-10 years with the current situation," explains Steve Ripple ,VP of Insights and Innovation at Jacobs.

Your digital content on Target.com has never mattered more than it does today. If your Target.com business is behind, you need to catch up. Brands that are below a 90 score with Target's metrics risk losing sales and share. The reality of the past couple of months is that content and sales strategies on Target.com will be a determining factor in which brands fail and which ones thrive online.

The Jacobs Digital Growth Accelerator program quickly gets your brand working harder online.

Work with us to update your content, increase reviews and drive sales through marketing programs on Target.com. The first step to our Digital Growth Accelerator program is to improve your brand’s Product Detail Page (PDP) content. We focus on quality by providing SEO analysis, lifestyle photos, video and answering guest questions and we aren’t happy until your brand hits a score of 90.

Target’s content score expectation is 90 and is essential to driving Target.com sales – currently, most vendors are around 60. Buyers are praising high scores and a strong digital strategy. Be in a position where you are praised and not scrutinized.

How many reviews do your products have online?

With Target guests quickly shifting most of their purchases to online, product reviews are one of the most important components of a PDP to improve conversion. Reviews can result in a 2.5x lift in online conversion. Do all of your items have at least 8 reviews? If not, your items will likely be ignored by guests. Our Review Seeding process is fast, affordable and reliable and on average will result in 8 new reviews for your product online. Jacobs has a rich database of shoppers that are ready to review your product online and with this product we execute the entire process from start to finish.

Building an e-commerce business that meets Target's standards is no small undertaking. But experience has shown that our dedicated program can not only pull it off but do it far faster than many might think is possible.

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