• Jacobs Communications

The Stable acquires Jacobs

Jacobs has been acquired by The Stable and it's certainly creating buzzin the retail world!

The acquisition of Jacobs is the latest move in The Stable’s strategic expansion plan. Earlier this month, they acquired e-commerce technology company RichContext whose digital technology solutions have helped clients including General Mills, Johnson & Johnson, Nestlé, Kimberly-Clark, and Hasbro captivate and engage consumers and drive them to purchase. And in April, The Stable merged with retail agency Kreative, which counts Walmart, Sam’s Club, and Costco as retail partners.

“It is my job as CEO of Jacobs to look at the rate of change and make sure we are in front of it for our clients and employees,” says Jackie Gibney. “This acquisition was made with the changing behaviors of consumers in mind and our clients’ needs to respond quickly. Both companies have similar core values and tremendous retail account management teams. Adding Jacobs’ unmatched analytics and category management to The Stable’s platform will provide a holistic solution for Target, our clients, and our teams.”

The Stable's CEO, Chad Hetherington adds, "At The Stable, our culture and people are everything to us. We have always invested heavily in our people, as they are our competitive advantage.

Early in this acquisition process, it was extremely obvious that there is no better team and culture that is more aligned with us than Jacobs. Both companies share similar values and thrive in a collaborative working environment that is fun, nimble and has a forward-thinking approach to solving problems for our clients.

I’m very confident the integration to one team will be seamless as we continue to place a strong emphasis on the importance of culture and playing to each other’s strengths and talents. Together will have a team and cross-platform service offering that is unmatched in the marketplace. It's very exciting!"

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