We are more than a conduit into Target.
We are an ally, an advocate, and a part of your team.
Work
Raw Sugar
The Need
A major sugar rush.
With an ambitious goal of growth in the first 3 years, Raw Sugar is exactly the type of partner that is well-suited for our fierce team.
In order to thrive within the walls of Target, we knew we would have to win across multiple categories and departments in both Beauty and OTC.
Action
We share our clients' ambitions by working to understand their objectives and deliver true results by focusing on strategic decisions paired with practical actions. We started by identifying where and how Raw Sugar wanted to grow their brand.
Through market research, trend analysis, and guest insights, we created omni-channel strategies, developed disruptive product solutions, and built collaborative partnerships across Target’s Beauty + OTC business.
Services
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Create an engaging omni-channel shopping experience during the guest's purchase journey.
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Developed multi-year product development roadmaps with each Target buyer to identify where and how to grow the Raw Sugar brand.
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Co-create unique instore merchandising solutions & 360 degree marketing & social media plans.
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Construct promotional plans & a retail + cost architecture for each business, and identify sourcing and supply chain opportunities.
