© 2019 Jacobs

Phone: 612.315.4700 | Address: 45 S 7th St. Ste. 2100 Minneapolis, MN 55402

we connect and guide for our partners to thrive
Account Management

We are retailer experts here to help our vendors acheive their goals and objectives.   We are an extension of your business and sincerely passionate about our categories.  Jacobs Marketing navigates the retailer eco-system to best set up our vendors for success.

We take care of the blocking & tackling, diving into the details with our team structure approach.  It’s about uncovering creative insights to protect and grow the business.

  • Full Service Account Management

  • 3 Year Strategic Planning

  • Business Development

  • Sales & Inventory Analysis and Recommendations

  • Identify White Space Opportunities

  • Assortment and Merchandising Recommendations

  • Retailer Integration

Category Management

Our best-in-class category management team are trusted thought leaders for our vendor partners and Target.  We are data geeks with our own proprietary software which helps us analyze Target sales data faster and more in-depth than your competition.

 

We create actionable insights from data (MIQ, Shopper Insights, .com, Nielsen, IRI, NPD, Mintel, ECRM), Guest Insights, and Market Research to grow the category.

  • Category Strategic Development and Execution

  • Planogram Development & Transition Process

  • Weekly, Monthly, Quarterly Reporting

  • Identify White Space Opportunities

  • Segmentation Analysis and Recommendations

  • Market Research and Competitive Landscape Tracking

  • Assortment, Merchandising, and Promotional Recommendations

Digital Services

Consumers are much more likely to purchase a product in store or online if there is rich product data on the e-commerce site and reviews from other consumers. Our digital retail team works to optimize your products online by creating exceptional content on the Product Detail Page that drives SEO and enhances the guest experience before, during, and after the shopping journey.  We can do review seeding for your products to increase consumer confidence, create product details that will enhance your rankings in search, and drive a better shopping experience.

 

Our digital experts help you optimize your omnichannel experience.

  • Item Set Up for Target.com

  • Review Seeding

  • Online Assortment Planning​

  • Ecommerce training

Ready to get started on your digital planning?  Send us a message HERE!

Frontier Analytics

Elevate your brand presence with robust data and insights to win at Target. Our solutions improve understanding of your core guest and maximize sales opportunities for your brand – tailored to fit your needs. 

 

Our digital experts help you optimize your omnichannel experience.

  • Improve understanding of your core guest and how your brand is unique to the category

  • Maximize sales opportunities within your brand to increase shipments and profitability

  • Maximize sales opportunities within the category and retailer

Inventory Management

Insights and instocks.  Those are our goals.  Uncovering opportunities and ensuring the right inventory at both the retailer and your warehouse.  Maximizing the appropriate instock levels by store and limiting any lost sales.

 

Our team of logistics experts utilizes best tools and practices to manage weekly orders and shipments.

  • Collaborative Item Forecasting and Sales Analysis

  • Target IMN System expertise

  • Segmentation Analysis and Recommendations

  • MSC Analysis and Recommendations

  • Lost Sales Analysis and Insights

  • Case Pack and Item Fit Recommendations

  • Promotional Build Forecast Planning

Guest Insights | Social Media Marketing Insights

We have our own in-house Guest Insights team to better understand what the shopper wants and why.  Our team has conducted numerous research projects uncovering insightful and impactful recommendations.

 

We have access to 3.5 million shoppers to provide qualitative data support for category re-inventions, salesplans, product development, trend, packaging, and merchandising.

  • In-store shopalongs

  • Guest Intercepts

  • Focus Groups

  • National Surveys

  • Online Panels

  • Industry Panels

  • In-home Ethnography