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Target tests transparency in produce

The traditional way of buying produce usually means you give your product a quick scan of the eye, but Target is helping guests make this decision easier. The retailer is testing a cost-conscious trade-off where guest can choose between fresher or cheaper produce.


This change taps into the consumer macro trend of transparency where guests want to know as much information about the products they buy to make a better decision. Signs in the store reveal when the produce arrived at stores and guests can choose between recently arrive products or slightly older for a cost savings.


Guests that go through food quickly will appreciate the price cut, while smaller households can reduce waste by picking longer-lasting options.


Target is currently testing this concept in select stores Minnesota, Massachusetts, and California.



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