We are thrilled to announce that Pharmavite, maker of Nature Made® vitamins, minerals, herbs and supplements, in partnership with Jacobs Marketing has been named Target's Over-the-Counter (OTC) vendor of the year in 2016!
Target mentioned that Pharmavite has been an incredible partner by proactively working on many key initiatives and bringing thought leadership on the Target guest, digital, in-store experience, multicultural marketing and innovation. Further recognition was Pharmavite's handling of a product recall to minimize any impact to Target and creating a positive win. Target recognized Jacobs Marketing's impact, as well, as an invaluable partner to both Pharmavite and the Target merchant team. Target believes a person's wellness is just one part of their overall well-being and Target wants wellness to be easy and inspiring for everyone every day. That means putting better-for-you options within reach by offering the right merchandise and services. We love being a part of Target's wellness strategy.
Jacobs Marketing and Pharmavite have been a partner together for over 25 years and we appreciate their continued support and we've never felt like two companies - we've always been one team! Nature Made is America’s number one broadline supplement brand in the food, drug, mass and club channels.
Congrats to Pharmavite, particularly Target team leader Barbara Whitmore! We are proud of the accomplishment and honored to be a part of your team. We look forward to working with you and Target in leading strategies in the wellness category.